THOUGHTS AND IDEAS

Running a successful gym is about more than great workouts; it’s about building a community and fostering a culture that your members are proud to represent. One of the best ways to do this is through branded apparel—but if you’ve...

For the past two years, we turn August into our “coach package” month. Most gyms are a bit slower in August due to members finishing up their vacations and getting kids ready for the new school year.  This is the...

How to Get Rid of Old Inventory in Your Gym Apparel What do you do with the apparel items that “just won’t sell”? No matter what you do and no matter how much you discount it, it will not sell....

How to Fix a Lagging Preorder Using Scarcity Success Strategy “I’m running a preorder, but my apparel sales are lagging.” This is the equivalent of a client saying, “I eat healthy foods but I can’t lose any weight.” There are...

What Is a Good Order Size? “I have an order for 35. Is this good?”“I have an order for 150. Is this good?” As always, no two affiliates are alike. For our clients on an apparel plan, we have them...

Should You Do a Free Shirt Giveaway? A no-brainer idea for most affiliate owners is to give away a shirt for new members. Seems simple and harmless. “Here is your goodie bag and welcome to the family!”. Unfortunately, it’s not...