THOUGHTS AND IDEAS

Design trends in gym apparel do not follow the same patterns as mainstream fashion. What sells at a retail store and what sells in a gym community are two different things. After designing thousands of pieces for gyms across the...

After 17 years and over 30,000 completed orders, we have seen every apparel mistake a gym owner can make an insight into why programs fail. These are the seven that cost the most money, waste the most time, and are...

This is the question every gym owner wants answered before investing time in an apparel program. Not theory. Not projections. What do gyms actually make? We have the answer because we have processed the data. After completing over 30,000 custom...

There is a sweet spot, and we have the data to prove it. After processing over 2,400 gym apparel jobs per year, the pattern is unmistakable: gyms that run 4-6 drops annually generate the most total revenue from apparel. Fewer...

Yes. And most gym owners do. One of the biggest misconceptions about selling custom apparel is that you need to show up with a finished design. The truth is that the majority of gym owners we work with have no...

This is one of the most common questions gym owners ask when they are planning a merch drop. The short answer: about 2 weeks from when you finalize your order to when it arrives at your gym. But the full...