THOUGHTS AND IDEAS
How to Price Custom Apparel at Your Gym
If you're selling gym shirts for $15 because "that's what I'd pay," you're leaving thousands of dollars on the table every year. Pricing gym apparel isn't about what feels right — it's about understanding your market and your margins. After...
How Often Should a Gym Sell Custom Apparel?
The short answer: 3-5 times per year. The longer answer depends on your gym's size, culture, and how seriously you treat apparel as a revenue stream. Most gym owners fall into one of two camps. Either they do one big...
Why Do Most Gym Apparel Programs Fail?
I've seen thousands of gym apparel programs. The ones that fail almost always fail for the same handful of reasons — and none of them have to do with bad designs or uninterested members. Reason 1: No Plan. The number...
What Should a Gym Owner Look for in a Custom Apparel Vendor?
Most gym owners pick their apparel vendor the same way they'd pick a pizza place — whoever's closest and cheapest. That's how you end up with off-center prints, cracking ink, and a box of mediums collecting dust in your storage...
How Much Profit Can a Gym Make Selling Custom Apparel?
Let's skip the vague answers and get into real numbers. Based on managing thousands of gym apparel orders, here's what realistic apparel profit looks like for a gym. A gym with 150 active members running 4 apparel drops per year,...
Screen Printing vs DTG vs Sublimation: What's Best for Gym Apparel?
If you're a gym owner trying to figure out which printing method is right for your apparel, the honest answer is: screen printing wins for 90% of gym applications. Learn more about how we select the best method for you...