THOUGHTS AND IDEAS

Most gym owners approach apparel the same way they approach cleaning the bathroom — they do it when they remember, which is never often enough. A random t-shirt order in March. Maybe a hoodie run in November if someone reminds...

If you're a gym owner thinking about custom apparel for the first time — or you've tried it before and it didn't go well — this is the guide I wish someone had handed me years ago. I've helped gyms...

There are two ways to run an apparel program in your gym. You can do it yourself — find a printer, create designs, manage orders, handle fulfillment — or you can partner with a done-for-you service that handles the heavy...

Choosing the right custom apparel company for your gym can feel overwhelming. A quick Google search returns hundreds of options — from massive print-on-demand platforms to local screen printers to niche gym-focused vendors. They all promise great quality, low prices,...

Screen printing is the gold standard for gym apparel, and there's a reason it's been the go-to method for decades. It produces vibrant, durable prints that last years without cracking, fading, or washing off. I have pieces from over 10...

There's no shortage of articles online listing gym merchandise ideas. Water bottles. Protein shakers. Branded socks. Resistance bands. Foam rollers with your logo. Most of those articles are written by software companies trying to sell you gym management platforms. They're...